Zúper

Zúper is Grupo AJE’s digital platform for sales and services for grocery stores owners. It seeks to be a marketplace for products and also a wellness tool that strengthens the relationship between AJE and this audience.

From naming to UI, we worked as a team to implement this identity that shows a friendly spirit and welcome those who want to join the platform with a very simple visual and verbal language. In addition, we created the customer service bot: Victoria.