Raymi
Agency: After
Identity & Packaging
Identity & Packaging
Director & Designer
2017
2017
Raymi is a beer crafted with pure water provided by rain leaked through a mountain on the outside of the city of Cusco, a truly mystic and magical place. Old tales about Cusco mention that the city has the shape of a Puma, and that was our inspiration to use it a symbol of strength and elegance.
We also design the bottle with trapezoidal forms as a way to allude the shape of the inca's stones.






