Raymi


Agency: After
Identity & Packaging

Director & Designer
2017


Raymi is a beer crafted with pure water provided by rain leaked through a mountain on the outside of the city of Cusco, a truly mystic and magical place. Old tales about Cusco mention that the city has the shape of a Puma, and that was our inspiration to use it a symbol of strength and elegance.

We also design the bottle with trapezoidal forms as a way to allude the shape of the inca's stones.





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