Elektra

Elektra was a great project for a chain of electrical appliance stores with a presence in different Latin American countries. We updated the logo giving much more meaning to both the symbol and the wordmark, and also worked on a more direct tone of voice and a versatile color palette.

In addition, we created a container system for the prices and characteristics of the products. And finally we designed a pet in 2D and 3D for a more charismatic approach.